CREATIVE/ Design THINKING &
PROBLEM SOLVING
Design thinking is simply a tool to help identify problems and create creative solutions through collective approach but the concept seems to be very new to many. And it is definitely is very new concept in Vietnam, including among designers as I was shared from conversations with some people in Vietnam
The co–founder of Art, Creative & Design Academy is considered one of the first few people who tried to teach about design thinking and introduced about it students in designing universities. He said Vietnamese designers often think that their job is to design according to the order of the customers but this is just one step in the whole design thinking process. Although designers may not be the only one who are accountable for every step in the design process but they need to understand the whole story and the needs of end users to come up with the right prototype. What he observed now is most designers and even entrepreneurs often just copy what others are doing or already exist and do exactly the same or similar. A CEO of another start–up in Vietnam also shared similar observation about many start–up businesses in Vietnam and when talking with students from universities. He said 70–80% of students who wanted to start their own businesses think about opening coffee shops or F&B restaurants like everybody else. Creativity seems to be a lacking skill for many people – ‘We were not trained to think creatively and critically’. And it made it difficult for many entrepreneurs to understand about ‘value creation’ as another entrepreneurship educator in Vietnam shared with me. These are some common barriers for the understanding and implementing of design thinking and solving problems. Bridging that gap and bring all the tools and knowledge that I learn from GIST to reality of problem solving is a challenge that I am trying to figure out and an opportunity that I may take..
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